Google Says Goodbye to Endless Scrolling
For over a year, Google experimented with continuous Endless Scrolling in its search results, offering users a seemingly endless stream of content. But on June 25th, 2024, Google announced it's…
The Award-Winning Ad That’s Changing View “The Shower”
The Award-Winning Ad That's Changing How We View Water Conservation: A Look at "The Shower" In the realm of Indian advertising, a new champion has emerged for social good. "The…
How Will Generative AI Shape the Future of Marketing?
The Disruptive Power of Generative AI Marketing has seen transformative changes over the past decades, the most significant being the shift to digital consumer journeys in the early 2000s. This…