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TikTok Still Use in India, Yes it is. Are Authorities Doing Enough?

By Amit Sharma September 22, 2024

Despite the Indian government's ban on TikTok in June 2020, millions of users continue to access the platform’s content without logging in. This has raised questions about the effectiveness of…

Increasing sales from digital leads generated by ads

By Amit Sharma September 22, 2024

After leads are generated via omnichannel platforms in the industry! Here are actionable pointers specifically for digital marketers to implement and execute the plan of action for increasing sales from…

Key Metrics in GA4 for Most Websites

By Amit Sharma September 21, 2024

Google Analytics 4 (GA4) offers a wide range of metrics to track website performance. While the most important metrics can vary depending on specific business goals, here are some key…

Key Point to consideration While Setting Up GA4

By Amit Sharma September 21, 2024

Setting up GA4 effectively is crucial for accurate data collection and analysis. Here are some key points to consider: 1. Data Stream Setup: Proper Naming: Choose descriptive names for your…

Basic about GA4 most common algorithms

By Amit Sharma September 21, 2024

Google Analytics 4 (GA4) is a powerful tool that uses a variety of algorithms to process and analyze user data. While the exact algorithms are proprietary, we can understand some…

What is Data Analytics vs Data Science in 2024

By Amit Sharma July 13, 2024

In today's data-driven world, terms like "data analytics" and "data science" are often used interchangeably. However, they represent distinct fields with unique roles, techniques, and goals. Understanding the differences between…

NEW Learning Phase in Facebook Ads 2024

By Amit Sharma July 3, 2024

Facebook Ads have long been a powerful tool for businesses to reach their target audiences. However, navigating the intricacies of Facebook’s advertising system can be challenging, especially for small businesses.…

New Rules for Ads in India

By Amit Sharma July 3, 2024

In recent times, advertisements have become an integral part of our daily lives, influencing our choices and buying habits. However, not all advertisements are created equal. Many ads try to…

Google Says Goodbye to Endless Scrolling

By Amit Sharma June 26, 2024

For over a year, Google experimented with continuous Endless Scrolling in its search results, offering users a seemingly endless stream of content. But on June 25th, 2024, Google announced it's…

First Indian ad to win the National Award.

The Award-Winning Ad That’s Changing View “The Shower”

By Amit Sharma June 9, 2024

The Award-Winning Ad That's Changing How We View Water Conservation: A Look at "The Shower" In the realm of Indian advertising, a new champion has emerged for social good. "The…